Scope:
Brand Identity Art Direction Merchandise
Product Styling Photography
Tags n' Rags Vintage
Founded at 17, Tags n' Rags is a creative brand dedicated to selling hand selected vintage goods from the 1940s–2000s, building recognition through tasteful curation and original styling. This case study walks through three parts of the project: the core brand identity, the merchandising, and the styling and photography behind every piece sold.
01 - Branding
A visual language rooted in 1940s–50s print. Hand drawn and intentionally imperfect. A brand that feels lived in and loved.
02 - Merchandising
Tees, pins, and stickers speak in their own tone. Cartoon mascots and varsity flourishes, a distinct sub-brand voice sitting alongside the core identity.
03 - Styling + Curation
Flat lays, styled outfits, and product photography. Every garment hand picked and carefully curated.
